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Jääl Photo

Jäal Photo is the youngest and most independent photography fair in Europe. It was designed in 2012 with the aim of encouraging collecting in this artistic medium and making it more accessible to the general public.

The first edition of Jäal Photo took place in the chic&basic Mayerling hotel, and the second edition will take place in the same hotel. Throughout the days that the fair takes place, specialised collaborators in photography, media partners and bloggers will gather and turn the hotel rooms into exhibition spaces, where the latest trends in photography will come together.