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20 years of craziness

We are celebrating 20 years of irreverence and provocation!

For more than two decades we have been challenging the norms, doing the unexpected.

Irreverent hotels, daring cultural experiences, a rebellious attitude and, above all, non-conformist people who have found in chic&basic the place where they can create their own rules and unleash the madness within them.

Without them, we would not be who we are today. That is why we want to pay tribute to them, by capturing their essence in unique portraits.

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"We always knew that working and dealing with 'crazy' creatives would differentiate our brand."

Hugo Bertrand

Founder of chic&basic