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Cooltura: where culture becomes cool

Fashion, art, photography, design, performances, music. Culture is part of our core identity and is present in all our hotels. We support, promote, and welcome daring artistic and cultural expressions that stir something inside us, invite us to interact, and allow us to feel part of the experience.

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Barcelona

Events

Barcelona will once again become a meeting point for thousands of runners on 14 February 2027, when the Hyundai Mitja Marató Barcelona by Brooks takes place.

Culture

Strolling through Barcelona, there’s no doubt that Gaudí left an immeasurable mark on the city. The architect designed some of the most striking façades along Passeig de Gràcia and the Eixample district, but he also left behind a trail of lesser-known works that are well worth discovering.

Events

The Barcelona Tennis Open, also known as the Conde de Godó Tournament, once again turns Barcelona into the world capital of clay-court tennis.

Events

Barcelona, with its Mediterranean charm, transforms into a magical destination during Christmas.

City guide

Barcelona’s markets are one of the most authentic expressions of the city’s local culture, living traditions that have stood the test of time.

Events

Find out everything about the Barcelona Pride, an event that turns the city into the epicentre of LGBTQ+ pride, visibility, and activism.