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Cooltura: where culture becomes cool

Fashion, art, photography, design, performances, music. Culture is part of our core identity and is present in all our hotels. We support, promote, and welcome daring artistic and cultural expressions that stir something inside us, invite us to interact, and allow us to feel part of the experience.

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City guide

The skyline of Madrid has a unique charm that is best enjoyed from above. From the viewpoints of Madrid, you can appreciate the city's magnificent architecture, the night lights, and the bustling streets and squares.

City guide

With emblematic monuments such as the Sagrada Família and Parc Güell, designed by the famous architect Antoni Gaudí, the Agbar Tower and its magnificent beaches, Barcelona offers a unique perspective from the heights.

City guide

The Portugal coast boasts some of the best beaches you could ever dream of. Whether it's for sunbathing, enjoying sports or taking long walks, Porto's beaches are an essential stop if you're in the city.

City guide

Barcelona, famous for its vibrant culture, delectable cuisine, and stunning architecture, is also home to some of the most beautiful beaches in the Mediterranean.

Events

The Pride 2024 celebrations are just around the corner and the cities of Madrid, Barcelona and Porto are getting ready to have another great party.

Culture

Tucked away in the stunning scenery of Porto, you'll find the awesome Serralves Museum of Contemporary Art (Museu Serralves). This is not just your typical museum: from modern art to a magnificent park and a villa full of history, Serralves is the perfect place to lose yourself in.